1. We are Energy: Enel

    Challenge

    Can an international company Enel’s size create a true sense of pride and belonging among its employees and their families? Can it be experienced as a real community, attentive to everything happening to its members and capable of producing and spreading culture? And what type of internal communication project can help these objectives be achieved?

    Inspiration

    To emphasize the family with a broad educational project dedicated to employees’ children: that is how Enel, since 2005 and in 23 different countries, has transformed integration and a sense of belonging from simple wishes to experienced and perceived realities. Every year, a new theme provides the impetus for a different play/teaching path aimed at recounting the company’s commitment from a particular point of view: from the environment to safety, from technological innovation to nutrition or, for example, sports.

    • Publishing
    • Events
    • Digital

    Experience

    We Are Energy is an internal communication project that over the years has been transformed into an authentic international community, lively and proud, with memorable, real-life appointments and the speed of online communication.

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    Countries involved

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    Youths involved

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    Participants at international campus

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    Pageviews

    Kit

    The project’s ecosystem is complete with an informative and educational kit shipped to families that request one, a multi-language site with access reserved for members of the community, and a Facebook page always buzzing with activity.

    Website

    The project’s ecosystem is complete with an informative and educational kit shipped to families that request one, a multi-language site with access reserved for members of the community, and a Facebook page always buzzing with activity.

    The campus

    Every year, We Are Energy organizes a 15-day international campus where employees’ children meet, get to know one another, and compete at sports while learning about what Enel is and what its values are.

    The community

    Before and after the campus, the youths frequent one another online, using interactive tools to learn more about the theme for the year and to work together on missions and contests.