Volley TIM Cup: TIM | LaFabbrica

Case Study

The challenge

Today as never before, it is hard for brands to attract attention and build a deep bond with their public. The media landscape is increasingly fragmented, and every day, Millenials, immersed in the digital ecosystem, give life to new ways of living. But even in this frenetic change, some certainties remain: more than 30 years ago, La Fabbrica identified the school as a strategic instrument for telling the story of a Brand, and since then it has not stopped innovating its approach.

The real social network

School is the most effective of the social networks for one simple reason: it is the most real, the most alive. The school is where young people find their identity as persons and citizens, where friendship and worldviews begin to mature. And what happens at school quickly reaches families and the rest of society as well. But, like all social networks, school has rules about branding: La Fabbrica doesn’t just know these rules: it helped define them.

Inspiring future choices today

With the projects designed by La Fabbrica, your brand can enter the school and recount its values and activity – simply and engagingly. In a world where traditional reference points are often questioned, your brand has an opportunity to be remembered as something more than a simple response to material needs, and to become a source of life strategies. School is the ideal setting in which to turn this possibility into a reality. By deeply and positively integrating into the young people’s experience, your brand can truly inspire their choices – for a tomorrow that begins today. Do you want to know how it works? Discover our Engine.

Evolving educational engagement

La Fabbrica is the ideal partner for developing engaging educational projects that are innovative and crossmedia, which means the projects are able to engage young people and their families in both the local setting and online. Our dedicated teams guide the Client through every phase of work, from initial consulting to developing and managing the project. All this is possible thanks to our method and to our trademark tools that make our offer truly unique in both quality and effectiveness.

The Group

La Fabbrica has its own publishing house, Bandusia, a market leader in conceiving, creating, and implementing integrated communication instruments focused on school tourism (www.didatour.it)

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Volley TIM Cup: TIM

Challenge

How can someone offering access to the network at the same time inform younger generations about the importance of safe and responsible online behaviour while promoting, among other things, healthy “netiquette” and teaching about how to recognize and avoid cyberbullying?

Inspiration

The values of sport, and of volleyball in particular, with its teamwork focussed around a net, are at the centre of TIM’s identity and its way of communicating with younger generations.
- Publishing
- Events
- Digital
Experience

An intimately social project that brings female athletes and their young fans together for real dialogue on the importance of responsible use of the new technologies, that has swiftly become a communication platform for all the teams in Serie A Italian women’s volleyball.
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Facebook impression

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Post Instagram

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Teams

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Girl players

Ginásios e conversas

A importância de encontrar os ídolos: as atletas profissionais de vôlei visitam os ginásios e compartilham momentos de interação e de treinamento com as meninas.

Na Escola

Depois dos jogos, o conteúdo: com a contribuição de psicoterapeutas e especialistas em novas tecnologias, são realizadas discussões de etiqueta na internet, cyberbullying e questões importantes para não ter surpresas desagradáveis na web.

Instagram

As redes sociais, e o Instagram em particular, são exploradas ao máximo para relatar os encontros entre as atletas profissionais e as amadoras. Essa ação deu origem a um ecossistema digital usado hoje por todos os times da liga principal para se comunicar com os torcedores e falar dos valores do esporte.

O site

Em www.volleytimcup.it, as jovens atletas e as profissionais disputam para saber quem será o time mais curtido. O portal reúne fotos postadas no Instagram e usa imagens e vídeos para contar como foram os encontros na escola e nos clubes e os principais momentos dos torneios.