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Volley TIM Cup: TIM
Challenge
How can someone offering access to the network at the same time inform younger generations about the importance of safe and responsible online behaviour while promoting, among other things, healthy “netiquette” and teaching about how to recognize and avoid cyberbullying?
Inspiration
The values of sport, and of volleyball in particular, with its teamwork focussed around a net, are at the centre of TIM’s identity and its way of communicating with younger generations.
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Experience
An intimately social project that brings female athletes and their young fans together for real dialogue on the importance of responsible use of the new technologies, that has swiftly become a communication platform for all the teams in Serie A Italian women’s volleyball.