ING Bank is now a synonym for good cheer, respect, positive stories and behaviour, and dreams that can come true. A fun sprite was the "orange thread" accompanying children, teachers, and families through the project’s touchpoints.
€ donated to UNICEF
A colourful treasure chest full of educational games on commitment to saving, with a guide, materials for families, and a contest participation form.
Where the children’s involvement was also raised through the recounting of the true stories of a selected group of brand ambassadors: authentic models and a real inspiration!
At the end of the project, each child received something to share the creative force of savings (a pouch of pumpkin seeds, an album, some digital games...). An integral part of the project was solidarity, which took concrete shape in a donation of funds to bring education to the impoverished countries of the world, in collaboration with UNICEF.