The force of aggregation and positive competition of an amateur five-a-side football tournament becomes the heart of a series of teaching, sport, and educational challenges.
The kits provided the institutions, teachers, students, and families with everything they needed to experience every aspect of the project: teaching guides, informative materials on Coca-Cola’s commitment, banners, and contest participation documents.
Materials for youths
The students were given dedicated materials, focusing from time to time on the project’s various themes: calendars, banners to support the teams, bags for separate waste collection…
Coca-Cola Cup tournament
Starting with intramural contests, the tournament then led young people to encounter the other teams in their own region, followed by those in the other regions participating in the project.