2014 was the year of the “selfie”... and it looks like 2015 is not to be outdone. With the "Acteen - Piacersi a pelle" project, BioNike allows young people to “contextualize” the issue of a healthy relationship with themselves, their bodies, and their image, without patronizing them.
% nation's high schools
Kit for school
A multidisciplinary tool to speak about health and well-being understood as knowledge, care, and valuing oneself and one’s own person.
Photographs and filters: a perfect understanding. To complete the young people’s involvement, the official BioNike profile speaks, intelligently and with tongue in cheek, about how art enters everyday life.
"Selfie d'Autore" App
Teenagers and smartphones make an inseparable pair. A mobile app was thus the ideal solution for integrating the brand and its message into the young people’s life experience. The app asks users to take “selfies” and play with their own images using artistic filters, thereby intuitively revealing the point where the pride and insecurity typical of teenagers meet.