Smart coding: Samsung | LaFabbrica

The challenge

Today as never before, it is hard for brands to attract attention and build a deep bond with their public. The media landscape is increasingly fragmented, and every day, Millenials, immersed in the digital ecosystem, give life to new ways of living. But even in this frenetic change, some certainties remain: more than 30 years ago, La Fabbrica identified the school as a strategic instrument for telling the story of a Brand, and since then it has not stopped innovating its approach.

The real social network

School is the most effective of the social networks for one simple reason: it is the most real, the most alive. The school is where young people find their identity as persons and citizens, where friendship and worldviews begin to mature. And what happens at school quickly reaches families and the rest of society as well. But, like all social networks, school has rules about branding: La Fabbrica doesn’t just know these rules: it helped define them.

Inspiring future choices today

With the projects designed by La Fabbrica, your brand can enter the school and recount its values and activity – simply and engagingly. In a world where traditional reference points are often questioned, your brand has an opportunity to be remembered as something more than a simple response to material needs, and to become a source of life strategies. School is the ideal setting in which to turn this possibility into a reality. By deeply and positively integrating into the young people’s experience, your brand can truly inspire their choices – for a tomorrow that begins today. Do you want to know how it works? Discover our Engine.

Evolving educational engagement

La Fabbrica is the ideal partner for developing engaging educational projects that are innovative and crossmedia, which means the projects are able to engage young people and their families in both the local setting and online. Our dedicated teams guide the Client through every phase of work, from initial consulting to developing and managing the project. All this is possible thanks to our method and to our trademark tools that make our offer truly unique in both quality and effectiveness.

The Group

La Fabbrica has its own publishing house, Bandusia, a market leader in conceiving, creating, and implementing integrated communication instruments focused on school tourism (www.didatour.it)

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Smart coding: Samsung

Challenge

In un mondo in costante e veloce evoluzione grazie alle tecnologie, è necessario incrementare le lifeskill degli studenti italiani aumentando la digital literacy fin dai primi gradi di scuola. Come? Samsung mette gratuitamente formazione e ambienti di apprendimento digitali a disposizione delle classi del primo ciclo che accettano di mettersi in gara.

Inspiration

Preparare bambini e i ragazzi a una attiva cittadinanza digitale avvicinandoli al coding e al pensiero computazionale attraverso il gioco. Far sperimentare in modalità unplugged il mix di logica di programmazione e pensiero creativo che sta dietro a un videogioco.
Experience

Con il progetto SMART Coding, Samsung mette a disposizione di un’ampia platea di scuole del primo ciclo strumenti pratici per candidarsi a scuola SMART FUTURE, mettendosi in gioco sul digital learning come richiesto sempre più dalla UE, dal MIUR, dalla società civile.
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Kit distribuiti

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Scuole coinvolte

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Incontri nelle scuole

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Studenti coinvolti

Kit e sito

Il kit contiene una dettagliata Guida che introduce il tema del pensiero computazionale e propone la sfida concorsuale. All'interno ci sono tutti gli strumenti necessari a sviluppare in classe un percorso ludico-creativo ispirato a SCRUM, l’approccio organizzativo molto usato dai team digitali. Il sito www.smartcoding.it fornisce ulteriori aiuti e raccoglie gli elaborati in concorso.

Incontri live

Al kit e al sito si sommano gli incontri nelle scuole curati da uno Smart Team con una formazione specifica nella didattica digitale, che supporta i docenti nell’uso dei materiali e nel creare un ambiente formativo in cui si alternano condivisione, collaborazione, cooperazione e progettazione.